Sometimes Divine was launched in 2020 by interior renovator and artist, Jenny Hallock. She wanted to create a curated space for art lovers to easily find original and print art that felt relatable and inspiring but not mass-produced. Once the art work was carefully selected, her focus was on quality; sourcing skilled framers and printers to ensure the final product would work in even high-end interiors.
The work is undoubtedly feminine, focusing on clean lines and strong compositions. The subject matter is typically an observation in a quiet moment- an abstracted sunset or a vase of flowers- a mindful moment of gratitude captured in paint or pencil.